Tito’s Vodka
Tito’s Vodka needed a vibrant, on-brand digital experience to support exclusive trips for internal stakeholders and VIP clients. The goal was to capture the spirit of Tito’s: bold, unfiltered, and unmistakably fun. These quick-launch websites were built to make trip details feel just as exciting as the events themselves.
Objective:
Design interactive, punchy websites that reflect the high-energy and no-nonsense personality of Tito’s Vodka. The focus was on translating their bold voice into a digital setting using eye catching user interface elements, seamless user experience, and responsive layouts. Everything needed to feel simple, fast, and ready for action.
Project Goals
Capture brand energy
90%
Achieve 90% or higher positive qualitative feedback from internal stakeholders on visual tone and brand alignment.
Ensure fast turnaround
5
Design, build, and launch each trip site in under 5 business days, from kickoff to go-live, using a modular layout system.
Drive engagement
80%
Reach 80% or higher interaction with key trip details such as itineraries and RSVP sections, with an average time on site above 1 minute per user.
Designing Modular UX for Tito’s Brand Experiences
Tito’s Eastern Summit UX Highlights
1. Personalized Dashboards: Attendees received customized schedules, ensuring relevant information was readily accessible.
2. Responsive Design: Optimized for both mobile and desktop, the platform ensured seamless navigation across devices.
3. Interactive Elements: Features such as RSVP confirmations, session feedback forms, and live Q&A enhanced user engagement.
4. Visual Consistency: The digital experience mirrored Tito’s brand aesthetics, incorporating bold typography and vibrant imagery to reflect the brand's spirited personality.
Tito’s Vail UX Highlights
1. Personalized Dashboards: Incorporated snow-friendly visuals and regional cues to reflect the event’s location.
2. Responsive Design: Ensured clarity and performance across mobile devices during travel-heavy use.
3. Interactive Elements: Prioritized itinerary visibility and RSVP access for quick reference on the go.
4. Visual Consistency: Subtle animations and hover states echoed Tito’s playful tone while keeping usability front and center.
Tito’s St. Barths UX Highlights
1. Mobile-First Itinerary Access: Designed for on-the-go users navigating international travel, with clear time zone displays and simplified agenda sections.
2. Integrated Travel Tools: Included links to customs forms, hotel check-in, and ground transport all surfaced in a single, collapsible section to reduce clutter.
3. Localized Experience Design: Adjusted formatting, language tone, and content layout to align with international travel needs, including currency references, local time cues, and simplified navigation for guests unfamiliar with the region.
Tito’s Caribbean Yacht UX Highlights
1. Immersive Visual Focus: Prioritized full-screen photography and video headers to capture the energy of the open water, while keeping load times fast with compressed media and clean layout blocks.
2. Simplified Navigation: Used anchored sections and floating CTAs to make it easy for guests to jump between key info like itineraries, RSVP, and travel logistics without getting lost in long-scroll content.
3. Mobile-First Adjustments: Optimized spacing, type scaling, and tap targets for smaller screens—especially important for users accessing details mid-transit or offshore.